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Artificial Intelligence for Competitive Advantage

Professional Certification

Discover the critical aspects of technological innovation, from the fundamentals of digital change to the strategic application of advanced analytics and AI in business contexts

Digital transformation and artificial intelligence are wielding transformative power across industries, reshaping traditional business models, and revolutionising the way organisations operate. Industries ranging from retail and finance to healthcare and manufacturing are experiencing seismic shifts as they adopt AI-driven technologies to streamline operations, enhance customer experiences, and drive innovation.

Join this Masterclass and learn about the critical importance of data strategy in achieving competitive advantage and operational efficiency.

Masterclass Expert: Professor Murat Kristal

Dates: 7 - 11 April 2025

Location: Live, Online

 
“Academically grounded, relevant perspectives on digitalization, strategy and AI. Awesome presentations which made complex topics easily digestible”
— Enterprise Architect, The Lego Group
 
 

Download the Complete Program

 
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Develop a robust framework to leverage digital strategies, analytics and artificial intelligence, to add value in your business

Through its immersive, practical approach, this executive program will equip you with state-of-the-art tools and frameworks to gain an integrated understanding of how digital transformation goes beyond technological upgrades to fundamentally alter business models, processes, and customer interactions.

Through interactive discussions, case studies and workshops, you will learn how to leverage these technological advancements to enhance operational efficiency, improve customer service, and drive innovation within your organisation.

 

Masterclass overview

 

Module 1: Digital Transformation Fundamentals

  • Uncover the impact and scope of digital transformation across industries

  • Learn about the role of data strategy in achieving competitive advantage

Module 2: Artificial intelligence for Business

  • Explore AI's context, types, and business applications

  • Understand the ethical considerations critical to AI deployment

Module 3: Artificial intelligence Implementation and Analytics

  • Discover key components to build a resilient AI infrastructure

  • Master the stages from data preparation to model deployment

Module 4: Artificial intelligence in Strategy and Innovation

  • Learn methodologies for integrating AI to enhance business outcomes

  • Identify AI's potential to disrupt and innovate business models

Module 5: Future Trends and Leadership

  • Explore the capabilities and applications of generative AI models

  • Focus on the leadership roles in adopting and integrating new technologies

 

Meet our Leader

 
 

Dr. Murat Kristal: Program Director, MBA in Technology Leadership; Associate Professor of Operations Management and Information Systems; Special Advisor, AI & Business Analytics, the Schulich School of Business.

Dr. Murat Kristal is an Associate Professor of Operations Management at the Schulich School of Business at York University in Toronto, Canada. He received his Ph.D. from the University of North Carolina at Chapel Hill in 2005. Dr. Kristal is the founding director of Master of Business Analytics and Master of Management in Artificial Intelligence Programs at Schulich.

His expertise in innovation, ideation and research is evident through his distinct ability to connect business problems with analytical and AI solutions.

Dr. Kristal has published in top Operations Management Journals throughout his career, and he works with various companies in North America and Europe to help them achieve their analytics, AI, and digital transformation goals.

 
 
 

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Become a member of The Future Factory® now and join this Masterclass as part of your membership.

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